Ident ideas & development

I have been working on creating different idents for my production company – phénomène industrie and been exploring different techniques on After Effects. This process has given me lots to learn on After Effects and will help me when I come to create my opening credits in my final production.

IDENT 1:

The first ident I created, which I have already posted before. I like the transformation of the smiley face into the accents of the production name and I thought that the random smiley face could signify the mysterious and unknown identity of the outsiders in my film opening.

IDENT 2:

For this ident I stuck with the simplistic black and white colour scheme but added a 3D effect to the word  ‘phénomène’ by creating another text layer and putting it slightly off centre of the previous text. I think this depth shows that my production company, and therefore the films I create are different from the norm and can be interpreted in different ways by the audience.

IDENT 3:

Again, for this ident I stuck with the simplistic black and white colour scheme and added a circle which I thought could perhaps signify the moon or planet beings I want to create sci-fi movies. I am not so keen on this ident as I think that the animation is quite amateur and that isn’t the opinion that I want to convey about the types of films I want to make.

IDENT 4:

For this ident, I tried to see how it turned out if I added some colour. While I think that the changing colours look quite cool, I don’t think that it looks very professional or relevant to the types of films I want to create. I think this ident gives off a ‘feel-good’ vibe which the films I hope to create aren’t really ‘feel-good’ movies.

IDENT 5:

My fifth ident is again black and white and very simplistic. While I want to go for the simplistic look, I think that this ident is a bit too simplistic and looks almost amateurish. The animation isn’t very developed and the text is boring and not engaging as it is all one size and one font.

After deciding that my first ident is the best one, I decided to develop it a bit. I added pupils to the eyes to give it a little more personality and had them fade out as the accents moved down over the E’s. I think these changes make it look a little better.

Also, I have decided that I really like the finishing image of the second ident so I will use that image for posters and other things like that while I will use the full animated ident 1 for the start of my films.